An annoying trend emerging in advertising is the abuse of full stops ("period" if you're a 'Merkin). Recent examples of this silliness include, "Doing it right. Before your eyes." and "The Sportscast. Redefined."
Pedantic grammarians will state that it's grammatically incorrect to start a sentence with a conjunction. Whilst true, this structure is often used informally to give the air of an afterthought. This is fine if the following sentence is complete and not just a fragment.
Oftentimes, poster adverts are composed by semi-literate buffoons. An example of this was the local bus transit company's poster that stated, "Your home free New Year's Eve" - doesn't anyone proofread these days?
2007-04-18
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