2008-03-09

Just reading an article about Nokia's plans to incorporate MicroShaft's SilverShite (my medial caps) onto their mobile platforms. Apparently, SilverShite can be used to develop RIA's, but then so can Flash. However, very little RIA's (of any use) are done in Flash - most of the time it's used to generate those annoying banner ads, like "Punch the Monkey" or some other such nonsense. Yet another reason to surf with FireFox with Adblock and NoScript installed.

Per the article, "Among the new functionality, RIA application developers and designers have the ability to better monetize their sites, and extend these applications to the mobile space". In other words, instead of using Flash to make ads, WebDev's can use SilverShite to push ads onto your cell phone.

It seems that everyday, some marketing droid is out to push their ads on you via cost-shifted advertising (AKA spamming). WAP surfing is expensive enough without the ads: on Primus, every 1KB of traffic costs 5¢ on pay-per-use, or the same cost per KB after you've gone over your quota if you're on a $3/month (256KB) or $7/month (1MB) data plan. It's the same rate on Rogers pay-per-use.

At $3/month (currently what I pay Primus) it won't take long to go over 256KB with sites laden with mobile ads. Perhaps they should be called "madverts".

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